Dr. Marika Dekanoidze was born on in the Moscow Russia and has a diverse background and stimulating upbringing. Both her father and grandfather were closely entrenched in the world of politics. Her father dedicated a great deal of his professional career to fighting for the rights of minorities within the country, while both her mother and grandmother were immersed in music and performance art. Her mother is a musician while her grandmother was an actress, who performed on the front lines during World War II, raising the morale of the soldiers before they went to battle.
From the onset of her professional career, Dr. Marika has upheld a holistic approach to dentistry, which had ultimately lead her to form the Holistic Approach Professional Association (HAPA-id Alliance). The organization is built upon the foundational principle of “integration of the body as a whole” in conjunction with the not-so-trivial concept of the unity of the mind, body, and spirit.
The conservative approach to medical treatment has been the defining philosophy in her practice of dentistry. She advocates for the shift in perspective from the dogmatic approach to that of the individual patient-oriented approach centered around the patient Chief Complaint and Chief Objective.
Her professional passion lies in the field of Clear Aligner Orthodontics (Invisalign). She has successfully treated over 1,900 patients using Clear Aligners and continues to build on those numbers. In the summer of 2013, Dr. Marika Dekanoidze has been awarded the Top 1% Provider status in North America, given to her by Align Technology (no to be confused with RCDSO Qualifications). She was the first female awarded this ranking and currently holds the VIP Provider status within Align Technology.
Simply put, Dr. Marika is a humanist. Her famous quote – “Affordable access for everyone” – earned her a reputation as a genuine advocate for absolute equality in healthcare. By providing treatment modalities that had otherwise been enjoyed by the wealthy and elite, Dr. Marika has lived up to this reputation by creating a window for those who could not previously afford them.
The establishment of a highly effective and efficient business model which has allowed her patients to obtain orthodontic treatment at a fraction of the average costs has lead to the birth of the Lemala Dental Group. In light of the increasing demand and the need to serve the public more efficiently, the Lemala Dental group became involved in creating Canada’s first dental franchise chain of dental clinic which cater to provide traditionally costly treatments (i,e. Invisalign) at an affordable and deeply discounted rate, while still maintaining the quality and professional outcome.
In the spring of 2017, to better serve the public, the Wynford location was opened. While keeping the same winning formula, including the rotation of the same support staff throughout the two clinics, Dr. Marika continues to provide affordable dental care in response to the surging demand within the public. As a result, additional clinics are due to open up across Canada and the US.
One of her crown achievements in the field of dentistry, Dr. Marika has formulated a brand new Classification of Misalignment©, which identifies patterns of typical crowding and spacing of the teeth.
Coining the CEO Principle© or the Conservative Enhancement Orthodontics, Dr. Marika has been able to take on cases which had been given up on in the past. These “hopeless” cases were often given limited and astronomically expensive options for treatment which included maxillofacial surgeries, extractions and years of braces. However, through the utilization of the CEO Principle, Dr. Marika has given these patients more than one reason to smile, both effectively restoring their disabled bites while maintaining their financial capabilities.
Dr. Marika is a member of the Leading Physicians of there World Publication and she regularly donates her services through her engagement in charitable work at the Evergreen Centre for underprivileged youth. Dr.Marika maintains her ties with the University of Toronto by conducting yearly entrance interviews for potential future dentists. (IDAP)
Together with her husband, Dr. V. Zogala and her medical and management team she intends to always remain on the front lines of dedications and professionalism which puts the patients at the center of all efforts.
In her free time, she enjoys skiing, aerobics, and playing the piano. She is a mother of two boys, who both received Invisalign Treatment, and now smile with confidence in the face of a bright and successful future.